Lifestyle & Education Strategist
Description
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the Team
TikTok's Content Strategy team focuses on how Content Operations work ties back to core company metrics. The team has experienced tremendous growth potential in monetization, and is seeking a Lifestyle & Education Strategist in our Content organization.
In this role, you will develop business strategy for North America (US+Canada) and Australia/New Zealand teams who drive our partnerships and programming efforts in the Lifestyle & Education vertical. This is a highly visible function within the organization, with collaboration and transparency paramount to success. Applicants should be comfortable making presentations and recommendations to senior leadership to inform critical business decisions, analyzing complex datasets to cull out insights, and navigating matrix organization structures to drive alignment across teams.
Responsibilities:
- Act as the day-to-day strategy expert supporting partner teams who focus on Lifestyle & Education.
- Develop strategic recommendations on an ongoing basis and as part of regular planning cycles; achieve buy-in to execute across relevant stakeholders and leaders.
- Identify new content, user, and creator growth opportunities in Lifestyle & Education through the use of internal, third party, and competitive datasets.
- Partner with Insights and Business Intelligence teams to further develop deep knowledge and expertise of the Lifestyle & Education space through analytical deep-dives, data modeling, and user research.
- Support goal setting and benchmark development for Lifestyle & Education teams both in regular planning cycles and for specific Lifestyle & Education initiatives and activations in the market; partner with programming and partnership teams to develop plans that will achieve topline goals and growth.
- Partner with the Content Insights, Data, and FP&A teams to perform ongoing analysis of successes and failures in order to refine strategic methodologies, goal-setting, and frameworks.
- Identify any need for new operational processes and mechanisms, and bring them to life.
- Work closely with other regional strategists as well as XFN teams at the global and cross-regional level to develop and execute coordinated processes, strategies, and recommendations.
- Bachelor's degree or higher; advanced degree (MBA/MA) preferred but not required.
- 5-7 years of experience in data, insights, business development, content strategy, or operational strategy role; background in media/entertainment or tech preferred, with noted interest in the content space.
- Proficient in data analysis and strategy development, including high degree of comfort using third party research datasets (such as GWI) and partnering with data scientists and/or finance partners on modeling; data visualization and/or SQL experience a strong preference.
- Ability to balance complex strategy and analysis with strong writing and presentation skills.
- Excellent interpersonal skills, good team spirit, willing to accept challenges, and the ability to be self-sufficient in finding ways to add value and improve the business.
- Strong ability to foster relationships and work cross-functionally, at times with teams across time zones.
- Significant knowledge of the state of the media/entertainment industry and competitive landscape as well as an informed perspective on the future of content creation and consumption.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at [email protected].
Job Information
The base salary range for this position in the selected city is $95000 - $178600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.